How NTP Labels Helped a Local Fashion Brand Upgrade to Premium Woven Labels and Boost Sales by 25%

Urban Vibes is a rapidly growing local fashion brand targeting Gen Z consumers. While their apparel designs were highly trendy and competitive, their brand perception remained low.

The brand’s identity was suffering due to a subtle yet crucial detail: the branding trims. They were utilizing basic, outsourced printed tags that looked cheap, scratched the skin, and quickly faded after a few washes, diminishing the perceived value of their high-quality garments.

Urban Vibes approached NTP Labels in 2024 with a clear ambition: Elevate the brand experience and justify a higher price point.

Their core challenges were:

1. Low Perceived Value: Consumers perceived the brand as a “fast fashion budget line” solely due to the low-quality feel of the main labels.
2. Lack of Comfort: The existing labels were causing discomfort (itching), leading customers to cut them off, thus removing the brand identity entirely from the garment.
3. Low Brand Recall: The labels faded quickly, rendering the brand unidentifiable over time.

Urban Vibes is a rapidly growing local fashion brand targeting Gen Z consumers. While their apparel designs were highly trendy and competitive, their brand perception remained low.

The brand’s identity was suffering due to a subtle yet crucial detail: the branding trims. They were utilizing basic, outsourced printed tags that looked cheap, scratched the skin, and quickly faded after a few washes, diminishing the perceived value of their high-quality garments.

Their core challenges were:

1. Low Perceived Value: Consumers perceived the brand as a “fast fashion budget line” solely due to the low-quality feel of the main labels.
2. Lack of Comfort: The existing labels were causing discomfort (itching), leading customers to cut them off, thus removing the brand identity entirely from the garment.
3. Low Brand Recall: The labels faded quickly, rendering the brand unidentifiable over time.